Crown Strategies Brand identity design

PROJECT DETAILS

In February 2023, Justin Chapman reached out to us because he wanted help establishing his brand identity. We were contracted to redesign his logo, and help him select brand fonts, colors, and visuals.

We started by getting to understand what Justin’s vision for his brand was. Justin sent us his family crest, as well as the Raiders logo and the band, Slayer’s, branding. We used these as our brand mood board.

We gave Justin three bran concepts to choose from that played on his family crest design and the overall mood board. Justin selected the concept, and we made iterations on the design from there. This project took seven weeks to complete.