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Starting your social media channel is going to feel awkward at first. You’re first posts aren’t going to be groundbreaking and years later you’ll probably look back on them with a lot of embarrassment. But like anything with building a business, it’s just about getting started and learning as you go. The successes will come, and so will the leads (eventually).

Humans are natural-born storytellers. Stories are what we remember, what we connect with, and what we seek out for entertainment, inspiration, and even comfort. When you step into the business world, you're faced with countless ways to stand out—but one of the most powerful tools at your disposal is your story.

Creating a well-designed brand and website is a big achievement, but it doesn't guarantee that your target audience will automatically flock to it. Launching your website is just the initial step in a much larger process.

Staying relevant and adapting to changing times is essential for any brand's success. Many companies understand the importance of rebranding periodically, typically every 7 to 10 years. Research shows that 74% of the S&P 100 companies have rebranded their business in the first seven years.

In a world filled with constant information and visual clutter, minimalism has emerged as a powerful strategy for brands to stand out and make a lasting impact. A minimalistic brand identity not only exudes elegance and simplicity but also communicates a sense of clarity and purpose. If you're looking to adopt minimalism as a core principle for your brand, this guide will walk you through the best practices to create a compelling and effective minimalistic brand identity.

In today's busy marketplace, you’re vying for consumer attention from lots of brands. The power of a strong brand identity can make a big difference. As a graphic designer, I don't just design logos; I design brands. A brand is a living entity that extends far beyond a single logo. It's an experience, an emotion, and a story that resonates with the audience.

With social media, our email inbox, Slack notifications, and text messages, we are constantly bombarded with data communications, advertisements and people trying to sell to us. The constant email blasts, advertisements and social media influencers make it even harder fro brands to grab the attention of buyers today.

Did you know 90% of websites lack basic web accessibility features? Research from AbilityNet found that 90% of website on the internet lack key accessibility features that would allow individuals with disabilities who depend on assistive technology to access your website. Creating a user-friendly website is key to providing a positive experience for your visitors and encouraging them to stay on your site longer, engage with your content, and take the desired action

Like a well-designed storefront, the homepage of your website sets the tone for what visitors can expect from your brand. A strategically designed homepage has the power to leave a lasting impression and foster meaningful connections with users. A poorly designed homepage can cause users to leave your website confused and unable to remember your brand.

In today's fast-paced digital landscape, staying ahead of the curve is crucial for web designers and businesses alike. The world of web design is constantly evolving, with new technologies, user preferences, and industry standards shaping the way websites are created and experienced.

Social responsibility has become a pretty important part of any business today. Consumers want to support companies that not only provide high-quality products or services but also have a positive impact on the environment and the communities in which they live. We want to buy from businesses with a soul, not businesses that are all about money, profit, and ROIs.

In today's socially conscious world, consumers are increasingly drawn to brands that align with their values and actively contribute to making a difference. Building a brand around strong values that prioritize giving back is not only a way to stand out in a crowded marketplace but also an opportunity to create a meaningful and lasting connection with customers.

In this blog post, we will explore the impact of branding on business ROI and delve into the factors that contribute to its financial benefits. From attracting more customers at a lower cost per acquisition to enticing them to pay a premium and increasing their frequency of purchase, we will uncover how a strong brand generates substantial returns for businesses.

Building a business is a highly competitive endeavor, regardless of the industry or niche. With new startups launching every day and established businesses continually evolving and innovating, competition is fierce.

I know that I’m not the only one who has noticed more extreme and disruptive sales tactics. From cold-calling to spamming, companies often resort to rude and irritating marketing methods that do nothing but alienate potential customers.

Consumers are increasingly drawn to purpose-driven brands. They want brands to prioritize their values and mission as much as their financial goals, with a clear focus on social or environmental causes. Consumers are now seeking to align their purchases with their personal values, making purpose-driven brands more appealing.

Designing a website that reflects your personality and values can be a great way to create a unique and authentic online presence. Your website is normally the first point of contact that potential customers have with your brand. It's where they go to learn more about your products or services, and it's where they form their initial impressions of your brand.

I’ve been working as a creative marketer for nine years. I have 3 years of in-house experience, 4 years of agency experience, and 2 years of freelance experience. I’ve worked with over 15 marketing agencies, and have helped launch over 70 brands and websites. As someone who’s seen almost every side of marketing, I know that finding a creative partner is a challenge for most small businesses and startups.