BLOG

Creative Sparks for Purpose Driven Missions

Read our blog to learn more about marketing, branding, and building a purpose-driven brand.

A Guide to Creating a Minimalistic Brand Identity

In a world filled with constant information and visual clutter, minimalism has emerged as a powerful strategy for brands to stand out and make a lasting impact. A minimalistic brand identity not only exudes elegance and simplicity but also communicates a sense of clarity and purpose. If you're looking to adopt minimalism as a core principle for your brand, this guide will walk you through the best practices to create a compelling and effective minimalistic brand identity.

Read More
Brand Identity and Design Sarah Seward Brand Identity and Design Sarah Seward

How to Build a Socially Responsible Brand

Social responsibility has become a pretty important part of any business today. Consumers want to support companies that not only provide high-quality products or services but also have a positive impact on the environment and the communities in which they live. We want to buy from businesses with a soul, not businesses that are all about money, profit, and ROIs.

Read More
Brand Identity and Design Sarah Seward Brand Identity and Design Sarah Seward

How to Build a Brand with Strong Values

In today's socially conscious world, consumers are increasingly drawn to brands that align with their values and actively contribute to making a difference. Building a brand around strong values that prioritize giving back is not only a way to stand out in a crowded marketplace but also an opportunity to create a meaningful and lasting connection with customers.

Read More
Brand Identity and Design Sarah Seward Brand Identity and Design Sarah Seward

The ROI of Branding

In this blog post, we will explore the impact of branding on business ROI and delve into the factors that contribute to its financial benefits. From attracting more customers at a lower cost per acquisition to enticing them to pay a premium and increasing their frequency of purchase, we will uncover how a strong brand generates substantial returns for businesses.

Read More

Designing a Website that Represents Your Brand

Designing a website that reflects your personality and values can be a great way to create a unique and authentic online presence. Your website is normally the first point of contact that potential customers have with your brand. It's where they go to learn more about your products or services, and it's where they form their initial impressions of your brand.

Read More

How to Find the Right Creative Partner for Your Brand

I’ve been working as a creative marketer for nine years. I have 3 years of in-house experience, 4 years of agency experience, and 2 years of freelance experience. I’ve worked with over 15 marketing agencies, and have helped launch over 70 brands and websites. As someone who’s seen almost every side of marketing, I know that finding a creative partner is a challenge for most small businesses and startups.

Read More

5 Research Stats that Prove Web Design is Critical to Brand Perception

Website design is a crucial aspect of the digital world that has become an integral part of our daily lives. With the growing influence of the internet, more and more businesses are investing in their online presence to reach a wider audience and increase their visibility.

Read More