UNlock the magic Brand + website

PROJECT DETAILS

In February 2023, Amy Pons approached us via LinkedIn seeking help from a designer to build her brand and website. Amy’s vision was to create a company that empowered women to “remember who the fuck they are” and bring humanity back in focus.

The objective was to design and build a brand that was in line with Amy’s vision. The brand was to be distinctive, appealing, and captivating, with a focus on empowering women. Additionally, the website was to have a unique look and feel, deviating from the traditional website design and avoiding the use of standard page titles such as “About Us” and “Services.”

We began by designing the brand for Unlock the Magic. Three brand concepts were presented to Amy, and the final concept was chosen through a collaborative process. The brand development process included the creation of a logo, color palette, brand patterns, and typography that captured the essence of Unlock the Magic’s vision.

Once the branding was finalized, we moved on to designing, building, and launching the Unlock the Magic website. Squarespace 7.1 was used to build the website. We worked closely with Amy to ensure that the website was not only unique but also met all her requirements.

The Unlock the Magic website was launched on March 3, 2023, to coincide with International Women’s Day. The website’s unique design and branding have helped Unlock the Magic to create a strong online presence and establish a distinctive identity that aligns with Amy’s vision.