Staying relevant and adapting to changing times is essential for any brand's success. Many companies understand the importance of rebranding periodically, typically every 7 to 10 years. Research shows that 74% of the S&P 100 companies have rebranded their business in the first seven years.

Social responsibility has become a pretty important part of any business today. Consumers want to support companies that not only provide high-quality products or services but also have a positive impact on the environment and the communities in which they live. We want to buy from businesses with a soul, not businesses that are all about money, profit, and ROIs.

In this blog post, we will explore the impact of branding on business ROI and delve into the factors that contribute to its financial benefits. From attracting more customers at a lower cost per acquisition to enticing them to pay a premium and increasing their frequency of purchase, we will uncover how a strong brand generates substantial returns for businesses.

I know that I’m not the only one who has noticed more extreme and disruptive sales tactics. From cold-calling to spamming, companies often resort to rude and irritating marketing methods that do nothing but alienate potential customers.

Consumers are increasingly drawn to purpose-driven brands. They want brands to prioritize their values and mission as much as their financial goals, with a clear focus on social or environmental causes. Consumers are now seeking to align their purchases with their personal values, making purpose-driven brands more appealing.

In this blog, we will explore why marketing investments are not only essential during a recession but also serve as catalysts for business expansion. By understanding the power of marketing in times of economic downturn, we can unlock the potential for sustainable growth and open up new avenues of success.

I know this is going to come as a shock to you entrepreneurs, but I’m not ultimately here to become a workaholic. My entrance into entrepreneurship was to avoid living a life too focused on work, not to further fuel capitalism.

Did you know the consistent presentation of a brand can lead to a 33% increase in revenue? These days, brands must focus a lot more attention on visual branding than they ever had before.

Start-ups and small businesses are notorious for skipping marketing planning. I get it! You’re busy doing a million different jobs and trying to build your own business. Often, you have to skip some steps in the beginning phases. But taking the time to plan your marketing strategy for the year is vital to your success.

It's important to maintain a distinct and recognizable design style, but keeping an eye on design trends and experimenting with new ideas can help you stay fresh, innovative, and ahead of the curve. Here are ten potential design trends to watch out for this year.

Research shows that choosing brand colors wisely can impact how people perceive your brand. In fact, using a signature color can increase brand recognition by 80 percent.

Launching your own business takes a lot of blood, sweat, and tears. Good thing, there are a ton of tools for entrepreneurs and small businesses to help make your life easier. It’s worth it to spend a little money on tools and software that can make your life easier.

Buyer personas are vital to marketing whether you are planning your marketing strategy, brainstorming new web content, or redesigning your website or brand. Experienced marketers create target audience segments called buyer personas to help customize marketing efforts toward their customer base.

To reach today’s buyers, successful brands use inbound marketing to find new web visitors, convert them into leads, and nurture them through the buyer’s journey. Why does inbound marketing work better than outbound marketing?